In this article we aim to identify public relations processes in organisation strategic intelligence systems. An exploratory analysis is carried out, based on review of documents and comparative mapping of words in TS16555-2 and models of public relations. The aim is to establish the pertinence of public relations in strategic intelligence processes through technical specifications in standardization and normalization processes, in order to show how public relations processes have become increasingly important in response to the demands and opportunities of strategic intelligence work in organisations today.