Energy challenges, changing consumer attitudes and evolving government mobility policies impact today\'s automotive industry. Mobility in sustainable communities of the 21st Century may to a considerable degree be based on New Electrical Vehicles (NEV) as an important part of electric mobility (e-mobility) concepts. One of the central factors to gain market acceptance is the interoperability of the different NEV sub-systems, particularly the standardization of the charging infrastructure. E-mobility is embedded in a rapidly changing, competitive and complex global environment, highly influenced by competing regional innovation policies. Therefore, this paper highlights some of the tensions in standardization management by Multi National Automotive Enterprises (MNAE) of a charging infrastructure in a Sino-European context.