In this presentation, we analyze the role of trust and standardization in the adoption of innovation. After recalling the importance of the adoption phase in the innovation management process, we make a detailed examination of three different categories of innovation adopters: the early adopters, the early majority of mainstream adopters and the late majority of mainstream adopters. Then we define the role of trust with three main components: integrity, credibility and benevolence; we contemplate the association of trust with the two main categories of risks, the internal risks and the transactional risks and we study the importance of trust in the different stages of the acceptance of innovation. Finally, we discuss the association between standardization and trust and their role in the adoption of innovation. One originality of this presentation is a justification for the needs for dynamic standards along the innovation lifecycle from a user perspective instead of a technology viewpoint. A second original element is the discussion of the importance of the standardization of risks in order to foster trust in an innovation. There is a significant effort to standardize the risks associated with the lack of expertise from a supplier. But regarding the standardization of the risks associated to the lack of benevolence, there is still room for future development for both researchers and practitioners.