The problem of integrating European standards in the field of innovation management (SIM) into the existing quality management systems (QMS) of organizations is considered. The authors analyze the most relevant developments of the methodological foundations of innovation management, as a promising direction of scientific knowledge, and research aimed at summarizing the practical experience of its implementation in various sectors of the economy and the service sector. Particular attention is paid to analyzing scientific publications in the field of industrial innovation. The main directions of integrating innovation management methodologies into the systems of quality management of products and services operating at enterprises and organizations are proposed. The conceptual model of the innovation management system is presented, which contains its key elements. It is shown that for industrial enterprises and manufacturing firms it is inappropriate to have two different systems (QMS and SIM), which tend to the same goal namely to improve the product quality. A process model of innovation management that implements the principle of quality management called \"Improvement\" is proposed, and the description of the model is given. The specificity of implementing QMS and SIM integration processes at Russian enterprises of the machine-building complex is revealed.