This paper discusses how to create a knowledge modeling processes for strategic management. Innovation is the main strategy for the management approach. Basic concepts of knowledge management were used to support a proposed model that involves people in strategic decisions. The search for solutions to problems in the field of innovation management is justified by the stiff competition companies now face. In this situation, corporations need to transform their culture by giving incentives to the search for creative and innovative solutions generated by their human resources. This position is essential for organizations that attempt to create new standards of action and establish competitive distinctions.