In the field of Technology and Innovation Management, several key principles have been identified in literature. These include technology development, technology improvement, technology leadership, technology partnerships and supplier participation, technology pioneering, technological integration, technological value and technology standards. Many of these key principles are based on actions that are intended to provide a new or enhanced technology, product or service to the consumer market. It is however important that this new or enhanced product or service that results for the innovation process, does indeed address a market or user need. This is the focus of the field of Requirements Engineering in the determination of market and user need. Research in this field have identified various challenges and pitfalls that exist that may hinder the determination of the actual need and the consequential acceptance of the new or enhanced technology by the market or user. The purpose of this paper is to explore areas of commonality within the requirements engineering domain that may be applicable to technology and innovation management and that can be exploited to add value and reduce risk.