Innovation Management in an Industrial Enterprise With Using Balanced Scorecard Method
作者:
Peterkova, J (Peterkova, Jindra); Ludvik, L (Ludvik, Ladislav)
编者:
来源出版物:
PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON MANAGEMENT, LEADERSHIP AND GOVERNANCE (ICMLG 2016)
出版年:
2016
摘要:
Repeated innovations are becoming a competitive necessity. What distinguishes the true innovators from other companies is the ability to create an enterprise management system that supports the realization of innovations. One of the most effective approach to innovation management that has been implemented in business practice is system of strategic management using Balanced Scorecard method. Despite its considerable advantages that this management system provides to the managers, it has its drawbacks too. While implementing Balanced Scorecard managers face the drawbacks and have to deal with them. It is obvious, that Balanced Scorecard method is primarily suitable for running large enterprises and represents a significant tool for transferring business strategy to operational level. It means determination of the strategic objectives set out on the basis of given perspectives, establishing relationships among objectives, setting standards and a description of the strategic actions to achieve specific goals. On one hand managers have an effective tool for strategic management and enterprise effectiveness measurement in monitored perspectives, but on the other hand managers encounter the complexity and time-consuming application of this method. Sometimes even employees are not willing to accept newly designed management system. In using balanced scorecard method for strategic management, innovation management is a part of internal process perspective, where value chain enables to determine innovation, operational and after-sales process. In the framework of innovation process, managers focus on determining contemporary as well as future need of the customers and on development of solutions leading to customers satisfying. In context with this level of innovation management managers try to answer following questions: What are the appropriate tools to apply in managing the innovation process? What indicators should be established for measuring the innovative effects?.Aim of the paper is to point out possible approaches to innovations management in the framework of implemented method BSC under the conditions of two enterprises.
会议名称: 4th International Conference on Management, Leadership and Governance (ICMG)
会议地点: St Petersburg State Univ Econ, Saint Petersburg, RUSSIA
会议主办方: St Petersburg State Univ Econ